Mama Pizzeria

We've just delivered a new identity for Mama Pizzeria, a pizza restaurant set inside Parisian hotel, Mama Shelter. The pizzeria serves up small but indulgent pizzas that you can either eat in (sitting at a very long shared table) or take out in miniturised pizza boxes.

For inspiration we looked at traditional Italian pizza logos and noticed how often they used an Italian chef motif to front the business. We loved the simplicity of this but decided to create a more sexy and more Parisian version of it, swapping out the tubby chef for a range of cute pin-up girls.

To keep it fresh we'll be using a new girl every month, so each time you pop in for a pizza there's something new to 'enjoy'. And each girl is forever linked to Mama Pizzeria via a cheeky little tattoo which carries the phrase "MAMA LOVES YOU".

The table menus are folded into eye catching crops to give a glimpse of the latest Mama Pizzeria girl...

The menus unfold to A3 (Playboy style) to reveal a large image of the pin-up.

Pizza boxes are designed to be very low-fi and practical. A simple brown box, which is rubber stamped and then finished with a Mama Pizzeria girl sticker. This way we can change the boxes each month too.

Click here for their website